Top 10 for New Zealand

nzedge.com is commencing a series of “Top 10s” from New Zealanders who will offer their ideas, forecasts, strategies and projections for New Zealand 2007-2010 and beyond.

Initiating the series is John Williams, former owner of the Marton company PEC (New Zealand) Ltd, which was internationally respected as the world's first organization to design and market microprocessor-based petrol pumps and service station POS terminals. John is a passionate advocate for an inclusive export-based vision for New Zealand. John has presented his vision and strategy to all senior politicians over the past decade.

We will invite all readers of this blog to create their own Top 10 for New Zealand and send them to us brian@nzedge.com

John William's Top 10 Strategies for New Zealand (see full text):

1. Maximise growth in the sectors where we currently produce world-class products and/or services. The growth sectors, which have already chosen themselves by their success in export are: Tourism, Dairying, Food & Beverage, Information Technology/ Communications/Software, Education, Bio-technology and Niche Sectors (which would include Film, SuperYachts and Forestry).

2. Ensure that at least 25,000 New Zealanders (net) return annually to settle in New Zealand and play a vital role in growing an export-led sustainable growth economy.

3. Increase exports by making New Zealand organizations aware that if they are successfully marketing their products in this country they must be world-class and therefore have significant export potential; and by introducing support programmes to assist organizations to maximise their exports

4. Introduce the “Kiwi Can” programme to all Primary and Intermediate schools to reverse the continuous drop in values that has occurred in the past 50 years.

5. Re-create the University of New Zealand to compete with the much larger and significantly better resourced US, European and Asian universities.

6. Market New Zealand as “Innovative New Zealand” to increase exports. New Zealanders are among the most entrepreneurial and innovative people in the world.

7. Ensure that the contribution to economic growth from the Maori and Pacific Island ethnic groups (50% of New Zealand’s population by 2050) is significantly and continuously increased.

8. Demonstrate the amazing innovation of New Zealanders by creating a newzealandinnovation.com website, which would detail all our world-class products, services, and ideas.

9. Establish a “Centre of Excellence” for Innovation and Entrepreneurship whose role would be to provide world-class product development, marketing and intellectual property protection advice.

10. Create and widely publicise a “Vision” for New Zealand: “To ensure New Zealand’s future as one of the world’s most socially cohesive, prosperous, and innovative countries, which is sustained by a dynamic, wealth creating, export economy.”

For the full text of John's Top 10, see http://www.nzedge.com/features/john_williams_top10.html

Risk Rd, by Ohinerau St, Greenlane, Auckland. Photo: Sweeney

New Zealand Unleashed

My daily foray into Unity Books at 57 Willis Street has just yielded the sort of book about New Zealand that curls your toes up with anticipation. “New Zealand Unleashed: the country, its future and the people who will get it there” by Steven Carden (with Campbell Murray) is a geo-bio-histo-psycho thriller about the emergence of New Zealand in a pan-global sweep through nature and technology. Rooted in the biological science of complex adaptive systems, “Unleashed” is sectioned into “The end of certainty,” ”How to build a successful society,” “New Zealand’s DNA” and “Ideas for a more adaptable New Zealand.” A sped-up world and how we need to face change are key subtexts.

There are several elements to return to in “Unleashed” including the chapter “Maori 1 – a crash course in survival” about the extraordinary adaption of Maori society. “…after landing in New Zealand, Maori sat apart from the rest of humanity for perhaps another six hundred years. No one came to visit. No sailing vessels appeared over the horizon. No mail or telegrams arrived with news of the outside world. No one had sailed over the horizon in either direction for a long, long time. As far as Maori were concerned, New Zealand was the world.” (p 164)

Most resonant for me is the Steven Carden’s placement of New Zealand at “the edge of chaos”: “Innovations rarely emerge from systems with high degrees of order and stability. Systems in equilibrium lose diversity and give rise to the sorts of problems one encounters in homogenous communities and centrally planned economies. On the other hand, completely chaotic systems – riots, stock market crashes, revolutions – are not that great either.

“The key is to find that spot where disequilibrium breeds vitality and creativity, but doesn’t do so at the expense of all order and structure. The spot is the ‘edge of chaos’, a term coined by the physicist Norman Packard. He uses it to describe a state of untidy creativity, between rigidity and chaos. In this zone, the system is best able to function, adjusting constantly to a turbulent world, but without traumatic upheaval.

“Systems operating at the edge of chaos are excellent information processors and are highly creative. They are sensitive to slight changes in external conditions and internal events, generating innovative responses to these which adapt or evolve to suit the current environment. ‘The ghost in nature’s machine,’ he writes, ‘almost seems to be purposefully piloting the system to the edge of chaos.’…

…[The edge of chaos is] where productive agitation runs high, innovation thrives and breakthroughs occur. It’s the place this book argues New Zealand should be. A dynamic, innovative, creative society that is comfortable changing.” (pp 112-113)

Globalization is an exciting concept for New Zealand when viewed through a biological lens. We have a unique and powerful location in the world that is significantly underappreciated by a mass of people stuck in the rut of “small, remote, isolated.” “New Zealand Unleashed” puts some much-needed intellectual and metaphoric moxie into our perspectives about who we are, and what we are capable of achieving. “Unleashed” introduces new thinking and language that picks us up and points us to a better place that has us fully engaged with global change.

Steven Carden is an Engagement Manager for management consulting firm McKinsey and Co., and returned to NZ in 2006 from a posting at McKinsey’s New York office. He has arts and law degrees from Auckland University and an MBA from the Harvard Business School. In 2005 Steven was one of five New Zealanders awarded an inaugural Sir Peter Blake Emerging Leaders Award. Campbell Murray is director of the Novartis BioVenture Fund in Boston. He trained as a doctor and also has an MBA from Harvard.

“New Zealand Unleashed,” by Steven Carden with Campbell Murray, Random House, Auckland

Sunday Picture #3: Peter Blake

I took this picture of Peter Blake in 2000 in Wellington's beautiful Civic Square during the national tour of the America's Cup, won by Team New Zealand, the first non American team to successfully defend the America’s Cup, beating Prada’s 5-0. These two teams sail off for the Louis Vuitton final in Valencia starting June 1. Luna Rossa’s skipper Francesco de Angelis, who was standing behind Peter Blake in the picture, again leads the Italian team. We had our heads bowed in all sorts of ways after the 2004 Auckland regatta, but the point remains that for New Zealand the America’s Cup campaigning that began in 1987 has been a multi-billion dollar value-creator for the country: in terms of global nautical industries; nz global logistics; elevating our agrarian brand image to something more sophisticated; a showcase for design, engineering and craft excellence; global media coverage; employment; development (Auckland’s waterfront); visitation; teamship; reputation; respect. I theorize that the pivotal energizers of the New Zealand economy 1995-2000 and 2001-2005 were the “Two Peters” – Blake and Jackson. They and their teams and supporters juiced us onto on big, new, international, technological and creative possibilities. Their endeavors are both cake and icing. They are exemplars. There are others, and there will be more. The tickertape on Peter Blake’s shoulders was for a job well done, yet his unawareness of it as he focuses on a person in front of him, is what makes the picture, and the man.